BRAND STRATEGY

KMG's brand consulting approach is inspired by Kevin Keller's CBBE (Customer-based brand equity) model. We offer a brand service to CEOs and CMOs to create a competitive position, unique benefits, and premium value in the market and the hearts of consumers. Our team conducts thorough market and consumer research to identify the factors contributing to the success and risks involved in building brand value. Based on this analysis, we develop a brand strategy and operational plan, initiate brand execution, and synergise marketing activities to enhance the brand impact and ultimately increase brand equity.